AI Agents for Real Estate Agents, Teams and Brokerages
Answer every lead and track every deadline without living on your phone. You keep the advice, the negotiations and the relationships.
Watch it work
Leads answered while they're still hot
Watch the follow-up squad work, then see your week get planned.
Demo simulation with sample data. Your agents are built for your own tools.
For agents, teams and brokerages
AI for real estate agents who would rather be with clients
Real estate is a relationship business that happens to be buried in logistics. Showing requests at 10 p.m., portal leads that arrive while you are mid-listing appointment, transaction deadlines spread across five inboxes. AI agents for real estate are built to carry that logistics load so you can spend your hours where clients actually feel them: at the kitchen table, at the open house, across the negotiating table.
Each agent we build has one narrow job, plugs into the systems your brokerage already runs (your CRM, MLS-fed website forms, calendar, e-signature and transaction tools) and passes anything that calls for professional judgment straight to you.
The numbers behind the job
Buyers and sellers still want a person. They also want an answer now.
Consumers keep choosing professional representation, which is good news for agents and a reason to protect your personal time for the parts only you can do.
Representation is valued. What wears agents down is everything orbiting it.
Where the hours go
A realtor's week, broken into the parts nobody puts on a listing flyer
| The time sink | Why it drags | Agent that can carry it |
|---|---|---|
| Portal and website leads | Arrive at all hours; many go cold before anyone replies | Speed-to-Lead Responder |
| Showing requests | Back-and-forth with buyers, sellers and listing agents over windows | Appointment Setter |
| Long-term nurture | Buyers who are "six months out" need gentle, regular touches | Follow-Up Agent |
| Transaction paperwork | Disclosures, inspection reports and addenda collected from many parties | Document Intake Agent |
| Deadline tracking | Inspection, appraisal, financing and closing dates in different places | Daily Briefing Agent |
| CRM upkeep | Notes, tags and stages that drift out of date after a busy weekend | CRM Hygiene Agent |
| Listing marketing | Descriptions, social posts and open-house reminders for every property | Content Drafting Agent, Social Posting Agent |
Add your own figures to the hours-saved calculator to see which of these deserves an agent first.
One lead, start to finish
How a late-night inquiry becomes a scheduled showing
The agent shares only facts you have already published about the property, such as square footage, HOA fees or showing instructions. Questions about value, offers, neighborhoods or anything that drifts into advice are handed to you with the conversation attached.
Fair housing comes first
Built to treat every inquiry the same way
The Fair Housing Act prohibits discrimination based on race, color, national origin, religion, sex, familial status and disability, and many states and cities add more protected classes. Automation does not get a pass on that. Our real estate agents are designed around a simple principle: every person gets the same process.
No steering
Agents don't describe neighborhoods in terms of who lives there, schools as a proxy for demographics, or anything that nudges someone toward or away from an area. Those questions go to a licensed human.
No unfair screening
Agents don't rank, filter or deprioritize people based on protected characteristics or proxies for them. Qualifying questions are the same for everyone and limited to what you approve.
Scripts you review
You approve the questions, answers and handoff rules before launch, and we recommend your broker or compliance contact review them too.
Logged conversations
Every exchange is recorded in your systems so you can audit what was said and fix anything that needs tightening.
Squads for solo agents and teams
Choose your starting lineup
Starter: the solo agent's pair
Speed-to-Lead Responder (Specialist) answers portal and website inquiries quickly and asks your approved questions. Appointment Setter (Specialist) coordinates showings and consultations around your real calendar. Together they cover the two things a busy agent most often drops.
Bigger: the team or brokerage squad
Add the Follow-Up Agent (Specialist) for long nurture, Document Intake Agent (Specialist) for transaction files, CRM Hygiene Agent (Scout), Content Drafting Agent (Specialist) for listing copy, Daily Briefing Agent (Scout) for deadlines, and a Commander Agent (Commander) to route work across the team.
Teams with five or more agents get estimated volume pricing, since the agents share the same CRM connection and data. For a closer look at each role, visit the sales and follow-up squad or the operations agents that handle files and deadlines.
Never leave a buyer on read again
Open the Army Builder with the Speed-to-Lead Responder ready to go, then add whatever fits your business.
Add a lead responder Talk to a humanUnder contract
Keeping a transaction on the rails
Between accepted offer and closing, the work is mostly chasing: documents, signatures and dates. A typical setup looks like this:
- Collect. The Document Intake Agent requests the files on your checklist from the right parties and files them in the right folder.
- Track. The Daily Briefing Agent sends you a morning list of upcoming contingency dates and what is still missing.
- Nudge. Polite reminders go to the people who owe something, in wording you approved.
- Escalate. Anything that looks off, such as a missing signature two days from a deadline, lands with you, not in a reminder loop.
The long game
Nurturing the buyer who is a year away
Some of your best future clients are people who are not ready yet. A family waiting for the school year to end. A renter saving for a down payment. A seller who wants to see what the spring market does. These relationships are won by steady, thoughtful contact over months, and that is exactly the kind of contact that falls apart during a busy closing season.
The Follow-Up Agent is designed to keep those conversations alive in your voice. You decide the cadence, the topics and the boundaries. A typical setup might include:
Market check-ins
Short notes when new listings match the criteria a prospect gave you, using only published listing information.
Life-timeline nudges
A friendly touch at the moment they told you they would be ready, such as after a lease ends or a job starts.
Past-client care
Home anniversary notes and reminders that keep you top of mind for referrals, sent only to people who want to hear from you.
Each message respects opt-outs, and any reply that signals real intent ("we're ready to look this weekend") is handed straight to you with the full history, so you can pick up the phone while the moment is warm. The agent keeps the relationship warm; you close the distance.
The same principle applies to listings. The Content Drafting Agent can turn your property notes and photos into a first-draft description and a few social captions, and the Social Posting Agent can schedule open-house reminders. You review every word before it goes public, which matters for accuracy and for fair housing language in listing copy.
The license stays with you
What stays human in a real estate business
Agents handle
- Fast first replies and approved qualifying questions
- Scheduling showings and calls
- Sharing published listing facts
- Collecting documents and tracking dates
- Drafting listing descriptions for your edit
You handle
- Pricing advice and comparative market analysis
- Offers, counteroffers and every negotiation
- Neighborhood guidance and fair housing judgment
- Anything contractual, legal or financial
- The relationship: trust, reassurance, the hard conversations
That split is deliberate. If you want the thinking behind it, our explainer on how agents differ from chatbots and simple automation walks through why narrow, supervised agents behave better than one bot that tries to do everything.
Investment
What it costs to put agents behind your listings
Scouts like the CRM Hygiene Agent start from $1,500 to build and own, or $149 a month plus setup on Subscribe-to-Own. Specialists such as the Speed-to-Lead Responder or Appointment Setter start from $3,500, or $299 a month plus setup. Every engagement begins with an Agent Blueprint ($750, credited toward your build if you proceed within 60 days), and deployment into your CRM and transaction tools is quoted in writing afterward. The pricing page covers Agent Care and the Done-For-You, Co-Pilot and Handoff options.
Still sizing it up? Our breakdown of what AI agents really cost covers usage fees and hidden setup work in plain language.
Build a squad around your pipeline
Start with the full sales squad preloaded and remove anything you don't need.
Load the sales squad Talk to a humanFAQ
Frequently asked questions
What can AI agents do for real estate agents?
They can reply to portal and website leads quickly, ask the qualifying questions you approve, schedule showings, keep long-term prospects warm, collect transaction documents, track contingency dates and keep your CRM tidy.
How do you handle fair housing with AI agents?
Agents are designed to follow the same process for every inquiry, never steer people toward or away from areas, and never screen based on protected characteristics or proxies for them. You approve the scripts, conversations are logged, and neighborhood or advice questions go to a licensed human. You and your brokerage remain responsible for compliance.
Will the agent negotiate or give pricing advice?
No. Pricing guidance, offers, counteroffers and negotiations stay with you. Agents share only published listing facts and hand everything else to a person.
Does it connect to my real estate CRM?
Agents are built to connect to the CRM, calendar, website forms and transaction tools you already use. Each connection is scoped in writing after the Agent Blueprint because setups vary.
How much do real estate AI agents cost?
Scouts start from $1,500 to build or $149 per month plus setup on Subscribe-to-Own. Specialists like the Speed-to-Lead Responder start from $3,500 or $299 per month plus setup. Deployment is quoted separately after the $750 Blueprint.